As with any major project, a content hub should not be taken lightly. A hub acts as a tool to reinforce your brand. This is an opportunity to show your expertise in your field, providing knowledge and insight to your visitors. You’ll quickly learn the most popular subjects and gain an understanding of your key audience. Being prepared is key, and that means digging deep into your website to understand both the scale of the task at hand and what will be required to achieve your goals. This rigor and depth of understanding are not reserved for massive hubs, though — any website that relies on content would benefit from all or part of the methods discussed.
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