Every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology. In this article, John Stevens will analyze seven psychology studies that date as far back as 1961. Each experiment raises principles that will help you boost conversions on your website. Effective conversion optimization goes beyond simply changing a button’s color or making a few tweaks here and there. The trick is knowing the fundamental principles that make people act the way they do. Hopefully, the psychology studies reviewed in this article will provide you with some practical insight to boost your conversion rates.
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Lyndon Cerejo spoke with Amit Murumkar about his journey with Canvsly over the past three and a half years. Canvsly helps parents capture and store their children’s artwork for posterity. Amit independently funded the iOS app for two years until it became self-sustaining, and he experimented with different monetization strategies until settling on revenue-sharing from services. The conversation excerpts that follow highlight ten lessons for first-time app entrepreneurs, which I hope will be helpful for readers who are considering a similar journey.
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Vitaly Friedman believes that blocking loyal readership isn’t a reasonable option for any website. Relying on donations for an “ad-free experience” is unlikely to work either. Publishers should figure out a way to initiate an honest, direct conversation with their readers and find a respectful and profitable way of dealing with the ad revenue gap. Fighting against ad-blocking extensions is a fight against windmills. Ad-blockers have the upper hand, and while advertising will evolve, and it will become less disturbing and annoying, it remains to see if the trust users lost in traditional display advertising can be regained.
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The time, effort and money invested in designing better user experiences, more beautiful branding, and innovative advertising creates stronger, successful companies. Designers can become founders by implementing the three key simple phases of ideation, validation and iteration. Yes, there are other factors to making this process successful. However, the path should start with designers. Regardless of space, time and budget, the future of design founderism can be better realized with disruptive educational practices and open source collaboration, which nurtures more innovative designers and, in turn, results in more innovative companies.
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It’s no secret that the crowdfunding industry is booming. It seems like every day you hear about an exciting new startup crushing their campaign goals and launching their company via Kickstarter or Indiegogo. Up to this point most software startups have failed to take advantage of this growing movement. In this article Matt Ward will cover the highs and lows of app-based crowdfunding, the purpose being to shed light on common software flaws seen in crowdfunding to ideally help your campaigns prosper. And whether you choose to use crowdfunding to jump-start your startup or not, many of the following concepts go well beyond initial launch-stage success.
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An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. Reducing the number of abandoned carts would lead to higher store revenue. The question then becomes how can we, as designers and developers, help convert “warm leads” into paying customers for our clients? Designers and developers are in a powerful position to help their clients increase their revenue, and being armed with tactics such as the ones outlined in this article will hopefully enable them to offer a wider range of services.
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One of the most important things Trevan Hetzel has learned is how to sell the value of the web. Many of his clients needed to be convinced that a website would actually be good for their business. He started from a blank canvas after having moved to this town and building a clientele that now includes over 80 small businesses, mostly in southwest Iowa. He has gotten to the point that most new businesses around here are referred to his company, on the strength of my successful track record and portfolio. In this article, He’ll share with you, his experience with selling to small-town clients.
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This article concludes the series on how to sell and profit from digital products. In this piece, Nathan Barry will be discussing more of the tactics required for a successful digital product business, and he hopes you’ll learn some valuable techniques to make selling digital products more profitable! Let’s jump in.
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Instead of having a 10 to 20% profit margin like many businesses, Nathan Barry had an 85% profit margin in 2012. That actually could have been much higher, except that he spent some money on equipment and hiring freelancers. After creating each product, he has only 5% in hard costs for each sale. And the product can be sold an unlimited number of times. In this article, Nathan Barry will show how to profit from selling digital products.
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There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up! Using the method outlined below, Paul Jarvis created a self-paced email course that had over 1,000 registrations in the first 24 hours, and almost 2,500 in the first week. There are other ways to do this using MailChimp, such as triggering the completion of a course with a URL, but this is how he did it.
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