CategorySEO

May 21, 2019 — Do websites created with reactive frameworks get indexed by Google and other search engines? Is it compulsory to set up pre-rendering, as your SEO consultants suggest? Or are they wrong? In this article, Paolo Mioni will talk mostly about Vue.js, since it is the framework he’s used most, and with which he has direct experiences in terms of indexing by the search engines on major projects, but most of what will be covered is valid for other frameworks, too. Read more…

July 18, 2018 — Tired of hearing about cryptocurrency? It’s high time we took a closer look at hyperlinks and how they are one of the biggest currencies in the SEO world. With this quick field guide, Myriam Jessier & Stéphanie Walter aim to help you protect your website, improve your marketing or simply discover why so many people troll the comments section with strange links! You are about to go through a linkbuilding crash course. Read more…

July 6, 2018 — Most web professionals like to see their influence felt in web design projects as early as possible, in order to make sure what they have to say gets heard. Let’s go through each aspect of the design process, talking about SEO questions along the way. Read more…

June 28, 2018 — With mobile traffic increasing on local business websites, web developers and designers are now tasked with a new responsibility. It’s no longer enough for websites to rank well — they need to rank well in local search results, too. As mobile users demand more information about local businesses, your websites need to be creative in how that data is served to them in search and through design. You can use these seven mobile design strategies to do so. In this article, Suzanne Scacca is going to show you how to use mobile web design to improve local search ranking. Read more…

May 10, 2018 — Search engines have evolved in leaps and bounds these past few years. This year, there are a number of things that need to be kept in mind with regard to SEO. There are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO. In this article, Myriam Jessier aims to provide all the information you need to know. Read more…

January 23, 2017 — Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? If your resources are limited and you’re wondering if app indexing would deliver enough traffic and installations to justify the effort, our experience would suggest you should focus on web content instead. In this article, Bryson Meunier will take you through a case study for app indexing at our company, the results of which may surprise you. Read more…

November 25, 2015 — Today’s SEO industry is split into two related fields: content marketing and technical optimisation. The ability to create content that resonates with audiences and communicates a brand identity is vital to the success of any website, and articles exploring every intricacy of this art can be found on the web with relative ease. In this article, Tom Bennet will be exploring three of the fundamental principles of technical SEO. By the end, you’ll be armed with a wealth of techniques for organic search optimization that are applicable to almost all established websites. Let’s get started. Read more…

March 25, 2015 — Toward the end of 2014, a Google spokesperson hinted that the mobile user experience would become a ranking factor. In January 2015, a number of website owners received messages warning about mobile usability issues on their websites, linking to a section of Webmaster Tools where they could review the problems. In this article, Tim Jensen will review how to flag mobile issues in Webmaster Tools, explain the most common issues and show you how to assess mobile usability problems on your website based on these flags. Read more…

November 15, 2013 — In this article, Bryson Meunier would like to audit the US version of Disney Junior. He has chosen this website for three reasons: it’s not run by a client or a partner; it exhibits a lot of the SEO issues of many responsive websites; and his two and four year olds are huge fans of the brand and often use my smartphone or our family iPad to visit it. This audit of Disney’s beautiful but often frustrating website shows that mobile SEO doesn’t end once you’ve made a website responsive, and it gives Disney a framework to make its website more usable and findable on search engines. Read more…

December 21, 2012 — This article is a collective reply of the active members of the SEO community to the article “The Inconvenient Truth About SEO” in which Paul Boag discusses the value of search engine optimization for website owners. Written and edited by Bill Slawski and Will Critchlow, this article explains what exactly “SEO” means today and discusses the common view many Web designers share about the work of SEO companies. —Ed. Read more…