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Advertise With Us Connect With A Global Community Of Designers & Developers

Advertising

For more than 19 years, Smashing Magazine has been an independent, trusted, and well-respected resource for people who design and build the web. Reach our engaged community of front-end engineers, UX designers, and web professionals with flexible advertising options.

The Smashing Cat is heading back to New York.

Connect with a truly global community of designers & developers who care about building a better web. For more than 19 years, Smashing Magazine has been an independent, trusted, and well-respected resource for people who design and build the web — front-end engineers, UX designers, product folks, and curious minds who love to learn. Every week, thousands of readers visit Smashing to discover thoughtful, practical, and honest insights they can apply in their daily work.

We know our audience really well and have put intentional effort into nurturing an engaged community of web professionals. We understand what they value and how to capture their attention. Together, we can craft high-quality content that promotes your product or service while adding the kind of value readers have come to expect from Smashing Magazine.

From sponsored articles and newsletter placements to display banners and creative collaborations, we offer flexible options designed to meet your goals. And of course, we’ll keep you in the loop with transparent performance reports, including reach, engagement, and click-through metrics.

Let’s create something Smashing together!

About Smashing Magazine

  • Established in 2006, it focuses on front-end design, UX, & web development.
  • Advertising offers include: articles, newsletters, display ads, and social media.
  • Audience: A global, tech-savvy audience of front-end developers, UX/UI designers, and other digital professionals.

Audience & Reach

Our Smashing audience consists of creative, tech-savvy digital specialists, most of whom are front-end developers, UX designers, web designers, and other digital professionals.

  • 705k unique monthly visitors, 800k pageviews, and a strong social media presence
  • Top audience locations: U.S., U.K., Germany, Canada, Netherlands
  • Interests include CSS, UX, responsive design, JavaScript, and accessibility

Monthly Metrics: - Unique visitors: 705,000+ - Pageviews: 800,000+ - Newsletter subscribers: 185,000 - Twitter followers: 863,000 - Facebook followers: 269,000 - LinkedIn followers: 15,700 - Mastodon followers: 2,200 - BlueSky followers: 1,900 - RSS Feed subscribers: 425,000 - Medium.com followers: 134,000

Website Traffic Overview

Smashing Magazine engagement metrics from Google Analytics showing 724K views and 2.3M events September-October 2025: 724K views, 2.3M events, 42% engagement rate with users from 200+ countries

Audience Geographic Distribution

Top 10 countries by visitor volume showing United States at 31.8%, Germany at 7.96% Website audience breakdown by country - data from Google Analytics

Top Audience Locations: - United States (31.8%) - Germany (7.96%) - Pakistan (7.68%) - India (6.86%) - China (5.04%) - United Kingdom (4.81%) - Canada (4.21%) - France (3.44%) - Indonesia (3.04%) - Netherlands (2.73%)

Advertising Options

€5,000 per article

The Smashing Magazine article posts are our most comprehensive promotional offerings. The rate for an article is €5,000, which includes our writing services and promotion across all our channels. We’re happy to include do-follow links, clearly labeled as sponsored content.

Once a sponsored article is live, it goes straight to the top of smashingmagazine.com (800k pageviews/month). The reach of sponsored posts via the Smashing Magazine social media channels:

What’s Included: - Professional writing and editing by our team - Strategic promotion across all channels - Do-follow links (clearly labeled as sponsored) - Featured placement on homepage - Social media promotion - Newsletter inclusion

The Smashing Magazine Newsletter

€1,500 per placement

We curate, write, and edit each issue with love & care, full of handwritten tips, tricks, and resources. We send them every Tuesday to 185K subscribers.

Newsletter Performance

Email performance metrics showing 14.7% open rate, 1.2% click rate, 185K deliveries Recent campaign performance (August-October 2025): 185,378 deliveries (98.5% delivery rate), average 14.7% open rate, 1.2% click-through rate

Newsletter Audience Geographic Reach

Newsletter opens by location: United States 80.2%, UK 2.8%, Germany 2.4% Newsletter subscriber concentration: Strong US presence (80.2%), with significant reach in UK, Germany, Canada, and Netherlands

Example newsletter

Available Dates for 2025: - October: 14, 21, 28 - November: 4, 11, 18, 25 - December: 2, 9, 16, 23, 30

Technical Requirements: - Title: 80 characters max - Body copy: 30-50 words plus a call-to-action link - Static image: 450×325 px, landscape orientation - We will propose copy that fits natively into our newsletter

Example Newsletters: - Web Performance - AI Interfaces - Localization & Internationalization - Interface Design

Display Ads

€2,000 per month

The display ads run for a month on the Smashing Magazine homepage, sidebar ad and article ads on non-sponsored articles. They are delivered natively, which means they cannot be blocked by ad blockers.

Sidebar Technical Requirements: - Size: 300×250 px, landscape (Medium Rectangle) - Format: PNG or JPG - Link text: Short text link placed underneath (up to 25 characters)

Example sidebar placement

Social Media Posts

€1,000 per post

Reach our engaged social media audience with dedicated posts across our platforms:

Our Advertisers Include

Deque Systems, Make it Fable, Interledger Foundation, Microsoft, and many more trusted brands in the web industry.

Let’s Talk!

Thanks for being Smashing! We would love to learn about your marketing goals, and craft together a personalised partnership strategy to help you meet your objectives!

Contact Mariona N. Jones, Partnerships Manager at advertising@smashingmagazine.com

Please book a meeting via Calendly: https://calendly.com/mariona_jones/

Or reach out directly to Mariona N. Jones at advertising@smashingmagazine.com

We look forward to working with you!