A digital strategy is not as intimidating as it sounds. It is just a document outlining how your client should handle the different aspects of digital from the website and mobile to email. It doesn’t need to cover everything in huge depth, but instead should establish some general approaches to these different areas. This post will provide you with a crash course on where to start and what kinds of things to include. I hope it proves useful.
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The flat interface style is the manifestation of a desire for greater authenticity in design. The Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we’re seeing the same desire for authenticity manifest itself in the “flat” trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design.
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In her career as a freelance illustrator, map-making has become a favorite specialty of Laura Coyle. With each map assignment, she virtually travels across the globe, visiting places she’ve never been. Her maps (created in Adobe Illustrator), are designed to appear next to magazine stories about trips to faraway places, or about the best restaurants in a nearby neighborhood.
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Part two of our journey is all about marketing. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it, but it turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store. Get out there and build something great!
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When people visit your website, you want it to stand out from the crowd, to be memorable. It is a reflection of the person or organization behind it. You want people to come back and use your website or get in touch with you. It has to be innovative yet functional. Ask yourself, what would make life easier for your user?
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As creators of products that will be consumed on Retina devices, we have to optimize our design and development workflow accordingly. Upon failing to find a tool that fits my design team’s workflow, Artiom Dashinsky created a set of two time-saving Photoshop actions for slicing graphics for Retina and standard displays. The great feedback from his team inspired him to share it with other designers.
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If you read Smashing Magazine, you’re probably already on board with creating the best possible website experience for your audience. And if you go the responsive design route then you’ll need a strategy to make images flexible, too — a responsive image solution. This article leads you through the basics, and then arms you with the information you’ll need to pick the best responsive image solution for your situation.
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Jeremy Olson believes we learn much more from success than from failure, and that we have many shining lights in the app industry. By studying independent developers who have succeeded in the App Store again and again, he was able to learn the basic principles that he needed to succeed, and he hopes this article will help others do the same.
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In this article, Martin Gittins will explore the idea of consciously restricting yourself to a set of core tools that you know, love and trust, so that you don’t get overwhelmed by the staggering array of resources and options available to designers. You should know what your most precious tools are, and keep a portable set close at hand.
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Technology enabled us to do more, not less. Tools such as email enable us to communicate more, rather than make life easier. In fact, many people are now overwhelmed by the amount of email they receive. The trick is to process everything out of your inbox. Do that and I promise you will never look at email with the same horror again.
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