October 13, 2009 — Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. “Buy this now!”) or lead to a web page with additional information (e.g. “Learn more…”) that asks the user to take action. Read more…

October 12, 2009 — Most people who have designed websites or apps in Photoshop will, at one point or another, have had issues trying to match colors in images to colors generated by HTML, CSS or code. This article aims to solve those problems once and for all. So how can we achieve color management that matches colors across multiple devices? [Updated February/28/2017] In the print world, color management typically involves calibrating your entire workflow, from scanner or digital camera to computer display to hard proofs to the final press output. This can be quite a tall order, especially when the devices use different color spaces — matching RGB and CMYK devices is notoriously hard. When designing or editing for TV, calibrating the main editing display and using a broadcast monitor are common; these show real-time proof of how the image will look on a typical TV in a viewer’s home. In such a scenario, color management offers many benefits and is highly recommended. When building Web and application interfaces, the situation is a little different. The final output is the same device that you’re using to create the artwork: a computer display (putting aside for now differences in gamma between Windows, OS X prior to 10.6 and the iPhone, which we’ll cover later.) Read more…

October 11, 2009 — Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing. Read more…

October 9, 2009 — For the past two years, the elegant iPhone has housed some of the most poorly designed applications you could imagine. The hype surrounding iPhone has prompted many designers across the globe to try their skills with the new mobile medium. The result are literally thousands of various iPhone-applications that are often hardly usable and counter-intuitive. Read more…

October 8, 2009 — Selling online can open up huge new markets for many businesses. When your store can be open ²⁴⁄₇ and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database. Read more…

October 7, 2009 — Minimizing Complexity In User Interfaces (via @smashingmag) - Clean. Easy to use. User-friendly. Intuitive. This mantra is proclaimed by many but often gets lost in translation. The culprit: complexity. How one deals with complexity can make or break an application. A complex interface can disorient the user in a mild case and completely alienate them in an extreme case. But if you take measures first to reduce actual complexity and then to minimize perceived complexity, the user will be rewarded with a gratifying experience. We recently faced this very challenge while designing two Web-based applications, including an enterprise-level content management system. What follows are several techniques that have helped us streamline complex applications into lightweight user experiences. The first weapon for fighting the villain of complexity is a hatchet. Studies have found that 80% of users use only 20% of software features. Not only are all those unused features a waste of development time, but they frequently detract rather than add value by making the application more difficult to use. Applications that try to do everything often struggle to do anything well. Read more…

October 6, 2009 — In the world of freelancing, the entrepreneur has to take on a number of tasks for themselves that would normally be handled by a separate department at a bigger company. Most of these tasks are not part of the creative processes that freelance workers are used to, but rather are more tedious, left-brain paperwork. Read more…

October 5, 2009 — CSS has become the standard for building websites in today’s industry. It is the bridge between programming and design, and any Web professional must have some general knowledge of it. Read more…

October 2, 2009 — Although web design is everywhere nowadays (even when we’re not at the computer it still manages to squeeze it’s way in to our everyday life), print design is still a huge part of the design industry and is everywhere we look: newspapers, posters, prints, manuals, restaurant menus, business cards – the list goes on and on. So how do you make sure that you leave a good impression on people holding your piece of art in their hands? This is where experience and advanced print design skills come into play. Read more…

October 1, 2009 — Winston Churchill once said: “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” Regardless of where you work or who you work for, being able to take criticism is part of the job description. Read more…