In corporate design brochures and booklets are a standard tool for promotion and advertising. They are tiny books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually they are given away as freebies (e.g. they may contain a calendar or some poster inside).
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Quotes are used to emphasize excerpts of text. Since users almost never read but scan we need to provide them with some focus anchors to fix their attention to the most important parts of our articles. Furthermore, quotes are always used for testimonials and sometimes for blog comments. They can be styled using graphics, CSS and a little bit of JavaScript. Sometimes, creative dynamic solutions can be applied as well.
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If you’ve been following Smashing Magazine for a while, you know that almost all posts from the Monday Inspiration series are pretty colorful and eye-catching. This post is an exception. Compared to colorful designs where catchy colors help the design to stand out, in black-and-white designs the ability to stand out depends only on its ability to communicate rather than on its appealing visual presentation.
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Nowadays we can see icons everywhere, from a game console to web applications. Icons are getting more and more popular and play an important role, maybe the most important role in user interfaces. However, the resources about icon design are not that popular which is why when we have done our first steps in icon design, it was really hard to find a good starting point.
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When Leonardo Da Vinci attempted to build the world’s first robot in 1495, his inspiration had come from the ancient Greek texts of Ctesibus and Vitruvius. Likewise, Auguste Rodin cited Lorenzo Ghiberti’s “Gates of Paradise” as the inspiration for his famous sculpture “The Gates of Hell”. Designers and artists have traveled the world for centuries looking for those brilliant moments of inspiration.
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Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.
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Effective web design doesn’t have to be pretty and colorful — it has to be clear and intuitive; in fact, we have analyzed the principles of effective design in our previous posts. However, how can you achieve a clear and intuitive design solution? Well, there are a number of options — for instance, you can use grids, you can prefer the simplest solutions or you can focus on usability. However, in each of these cases you need to make sure your visitors have some natural sense of order, harmony, balance and comfort. And this is exactly where the so-called Divine proportion becomes important.
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Successful product design manages to reveal useful functionality beyond its appealing form. No matter how excellent a design looks like, most customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely to buy something useful despite the design it has.
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When it comes to icons, web designers and graphic artists have an excellent opportunity to showcase their craft, prove their experience and explore their creativity. A sweet, nice icon set is a perfect showcase of designer’s work and a powerful instrument to build up your reputation online. In fact, designers make use of it, creating absolutely amazing icon sets and offering them for free download.
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Buttons, badges and pins stand for a medium which is often underestimated and not taken seriously. That’s a pity, because designed properly, badges and buttons can effectively communicate ideas to your potential customers and impress them with something creative and beautiful.
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