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Author Akar Sumset

1 article

Akar Sumset is a hands on product management, user experience design and gamification consultant. He has degrees in engineering and persuasion. His portfolio includes startups like Zeplin and global enterprises like Coca-Cola, Vodafone. He speaks and runs workshops at global conferences and deeply enjoys writing. He is a top writer on Medium.

Akar Sumset wrote

The Surprising Relationship Between Gamification And Modern Persuasion

Today, virtually all companies have to grow non-stop. What we call “growth” in the tech world is called “persuasion” in academia. With this article, Akar Sumset will show you why gamification is a great tool for growth and how persuasion science proves that. You will see how the six components of mass interpersonal persuasion relate to gamification, with well-known examples and facts for it to be easier to understand and relate to. Let’s get going! Read more…