Andy Rutledge is a principal at Unit Interactive in Plano, Texas. When not working, road cycling, or banging on the piano, he’s usually found ranting about design or professionalism on his personal site, Design Pro.
You probably hear about it every week, if not every day: a spiteful or ragged relationship has ended badly. There are bitter arguments, custody battles, legal entanglements, lives and homes broken in the wake of moral incompatibility, poor choices, and a lack of sober discrimination.
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Why can’t design simply be a technical service industry, free from the fussy standards and constraints peculiar to a profession? Andy Rutledge believes that in order to understand the profession’s imperative and place, we must fully understand how nonprofessional services fit into our industry.
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The design profession is full of happy folks, and understanding why so many designers enjoy their work is not hard. But not all are so happy. If you’re not careful, the joy of getting paid to pursue your passion can be tainted by the less joyous realities of the professional world. You see, no matter how skilled you are as a designer, unless you are equally prepared in professional matters, your prospects will be limited and your circumstances compromised. This is true whether you work freelance, for an agency or in-house with a company.
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