Looking for a starting point for designing emails? Not sure which font size to use? In this article, Anna Yeaman explores how email designers handle responsive typography within various industries, so she amassed 50 emails across various industries that she thinks do a good job with typography to see if any patterns emerged. This study provides a decent starting point for designing emails. The proportional relationships, the guideline to build out a custom responsive type scale that adjusts across viewports and some basic guidelines such as fluid line heights have proven the most useful.
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