Anton Kosolapov is UI/UX designer at Yalantis, an app development company. Anton loves to research psychological and marketing sides of design. He likes to spend time with his family, watch soccer and play basketball. You can find Anton’s works on Dribbble or follow him on Twitter.
Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users. Sometimes, when people finally download an app, they feel abandoned. You must clearly show users why they need your app. In this article, Anton Kosolapov will show you that for users to give your app a second chance, they need to understand a few things. The best way to communicate the purpose of your app is through an engaging onboarding experience.
Read more…
