Blair has been making websites since Geocities was cool. Now she focuses less on scrolling sparkle text and more on intuitive, emotionally driven design. She is a Senior Designer at Viget, living and working in Boulder, Colorado.
It used to be enough for user interface elements to “look professional” or simply to “add polish” to a website. But in the past few years we’ve come to expect more personal interactions and stronger relationships with the apps we use. Our relationship with the web has evolved dramatically over the past few years. It is a much more intimate relationship than it was before we had smartphones and tablets. Physically, the web is in our pockets. It’s on the couch. Custom images are a powerful design tool. They can tell a story and convey a distinct personality. Custom illustrations can be especially impactful. They can make our audience feel personally connected to an app or website, while being an integral part of the design.
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