Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 16 years’ experience both agency and in-house, and a thought leader in permission marketing. He speaks regularly at search and mobile conferences including SMX, SES, SIS, eTail, Digiday Mobile, CTIA and others, and has been writing about SEO and mobile marketing since 2006 in publications like Search Engine Land, Marketing Land, .Net Magazine, and on his blog.
Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? If your resources are limited and you’re wondering if app indexing would deliver enough traffic and installations to justify the effort, our experience would suggest you should focus on web content instead. In this article, Bryson Meunier will take you through a case study for app indexing at our company, the results of which may surprise you.
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In this article, Bryson Meunier would like to audit the US version of Disney Junior. He has chosen this website for three reasons: it’s not run by a client or a partner; it exhibits a lot of the SEO issues of many responsive websites; and his two and four year olds are huge fans of the brand and often use my smartphone or our family iPad to visit it. This audit of Disney’s beautiful but often frustrating website shows that mobile SEO doesn’t end once you’ve made a website responsive, and it gives Disney a framework to make its website more usable and findable on search engines.
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