Charles Hannon is professor of computing and information studies at Washington & Jefferson College in Washington, Pennsylvania. He teaches courses in human-computer interaction, the history of information technology, information visualization, and project management. His research interests lie at the intersection of language, cognition, and usability. He also writes about William Faulkner, and is the author of Faulkner and the Discourses of Culture (2005), which won the C. Hugh Holman prize in southern literary studies.
In this article, Charles Hannon will show you how to wave the structure of jokes into the structure of an interaction, so that the feeling of delight one gets from a joke is re-expressed as a more lasting form of understanding and competence through the interaction. Specifically how the very moment one does or does not get a joke, does or does not understand an interaction.
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How does a company like Apple make such great new things that people already know how to use? As Alan Cooper writes in “About Face”: ‘All idioms must be learned; good idioms need to be learned only once.’
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