An award-winning designer, Chiara Aliotta is the founder of Until Sunday, a creative agency that encapsulates her obsession with colour, typography, and detail. Chiara wears many creative ‘hats’, with years of experience as a graphic designer, art director, and brand consultant under her belt. Not only does she write and speak regularly about design-led storytelling, she has also directed impactful visual brand development for renowned global organisations.
Whether she’s creating an immersive digital journey or a compelling design for print, Chiara’s ideas are characterised by the enduring power of storytelling. She skilfully combines her deep understanding of classic tales, with an instinctive sense of what makes a story memorable, to create user experiences that pack an emotional punch.
Born in Italy, Chiara now resides on the beautiful island of Syros with her husband, with whom she co-runs an art gallery and a personal lifestyle project, The Pattern Tales.
And because at Smashing Magazine, cats are the protagonists… Her beloved cat Kissa provides inspiration… and the occasional cuddle!
Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the brand experience. This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist.
Read more…
