Christian Ebernickel is passionate about web analytics and data-oriented online marketing. He advises companies and institutions on the implementation and utilization of analytics tools like Google Analytics and Google Tag Manager. In his blog, he writes about enhanced tracking solutions and approaches to data analysis.
The performance and effectiveness of internal marketing campaigns should be assessed, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising. The problem is that UTM parameters are intended to be used in external campaigns. Unfortunately, they are not suitable for tracking internal campaigns. In this article, Christian Ebernickel will explain why you would corrupt your Google Analytics data when using UTM parameters for internal tracking purposes, as well as presenting the solution and including a precise description of all the necessary steps.
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