Christopher Butler is the Chief Operating Officer at Newfangled, a Web development firm specializing in agency partnerships. He has written articles on the the current and future state of the web for Print and HOW magazines, Newfangled.com, and is the author of The Strategic Web Designer. You can follow him on Twitter @chrbutler.
Do you think we talk about content a lot like the way we talk about money? Check out an excerpt of the essay “The Strategic Web Designer: How to Confidently Navigate the Web Design Process”, by Christopher Butler.
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Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time.
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The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to become more and more immersed in the Web, connecting the ever-growing layer of information in the virtual world to the real one around us. But rather than get starry-eyed with utopian wonder about this bright future ahead, we should soberly anticipate the massive amount of planning and design work it will require of designers, developers and others.
The gap between technological innovation and its integration in our daily lives is shrinking at a rate much faster than we can keep pace with—consider the number of unique Web applications you signed up for in the past year alone. This has resulted in a very fragmented experience of the Web. While running several different browsers, with all sorts of plug-ins, you might also be running multiple standalone applications to manage feeds, social media accounts and music playlists.
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