Christopher Johnson is a naming and verbal branding consultant from Seattle, WA, USA. He has a PhD in linguistics and writes about names and language on his blog The Name Inspector.
Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Coming up with a good domain name requires a combination of strategy, imagination and good linguistic design practice.
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