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Author Cole Sletten

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Cole Sletten is Creative Director at Ready Set Rocket, a full service Digital Marketing Agency that specializes in Digital Marketing Strategy, Search Engine Marketing, Web Design, and more. Cole specializes in the fusion of strategic brand thinking and empathetic interaction design. As well as leads high-end digital projects for RSR’s wide range of clients, from the live-action immediacy of sports brands to the style of top fashion retailers and the data-driven complexity of finance.

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Intimate And Interruptive: Designing For The Power Of Apple Watch

To be successful in designing the first major Apple Watch app for launch, the entire way Cole Sletten thought about app design needed an overhaul. The patterns and processes that became standard for other devices were of little help and, in many cases, could actively hinder efforts to create a beautiful, functional and user-centric watch experience. Designing apps for the Apple Watch requires thinking in a way that’s unlike the way you design for any other device. As you get familiar with these new patterns of interaction, there is a huge opportunity for designers and brands that harness the power of this device and deliver on its promise — a seamless user experience that carefully balances information, intimacy and interruption. Read more…