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Author Colleen Jones

1 article

Colleen is the author of Clout: The Art and Science of Influential Web Content. As principal of the Atlanta-based consultancy Content Science, Colleen helps everyone from startups to Fortune 500 companies improve results from their web content. When she isn’t helping clients, she is blogging about content strategy at Winning Content.

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Colleen Jones wrote

Make Your Content Make A Difference

Avoid SEO snake oil and get strategic about content to provide a quality experience to your users. In this article, Colleen Jones shares a concise introduction to content strategy focusing on three key topics: analysis, editorial, and architecture. Read more…