Daniel Waisberg is the Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. Daniel is also the Founder of Online Behavior. You can find him in Google+ and Twitter.
Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn’t possible to reprocess the data—so what is lost cannot be recovered.
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Daniel Waisberg focuses on error and maintenance pages, both from tracking as well as usability perspectives. Also, go through a good number of examples on how to use analytics and defensive design in order to optimize user experience for such pages.
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