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Author Frederick O’Brien

23 articles

Fred is soft skills and professional development editor at Smashing Magazine and a software engineer at The Guardian. His interests include American literature, reviewing an album a week with two friends on their music webzine, Audioxide, and sleeping.

Towards An Ad-Free Web: Diversifying The Online Economy

Search Engine Optimization Checklist (PDF)

Making Websites Easier To Talk To

Developing For The Semantic Web

A Smashing Guide To The World Of Search Engine Optimization

What Vitruvius Can Teach Us About Web Design

Readability Algorithms Should Be Tools, Not Targets

Baking Structured Data Into The Design Process

What Does A Foldable Web Actually Mean?

The Split Personality Of Brutalist Web Development

What Newspapers Can Teach Us About Web Design