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Author Indra Kupferschmid

1 article

Indra Kupferschmid is a German typographer and teacher based in Bonn and Saarbrücken. After studying visual communication at the Bauhaus-University Weimar and with Fred Smeijers in the Netherlands, she founded her own studio mainly designing and editing books for publishing houses and cultural institutions; research projects on architecture and housing; typeface development for print, packaging and consumer-product interfaces and devices.

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Indra Kupferschmid wrote

Being Fogged in Font Aversion Hinders Sight

We published the article “Why Won’t Helvetica Go Away” in which Alastair Johnston discussed the evolution of Helvetica, the reasons for its popularity as well as his thoughts on why designers should start questioning the usefulness of Helvetica in their projects. Hours later Indra Kupferschmid published an article in which she corrected some of the facts presented in the original article. We republish Indra’s article to correct the factual errors, with her permission of course. Read more…