James Deer is founder of GatherContent, the content productivity tool that helps you plan, produce and publish content to wherever you need. He previously founded a small digital agency in Scotland. He loves his daughter, son, wife, pug and snowboarding.
Workshops work really well to get everyone onboard with how to produce content. By involving as many people and key stakeholders as possible in these workshops, you can really underline people’s responsibilities, where they fit into the workflow and make it clear this process won’t happen overnight. In this article, James Deer shares the approach he developed to run content-planning workshops. While you will need to adapt the format to your scenario, you should be able to apply most of the steps.
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