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Author JD Graffam

1 article

JD runs Simple Focus, a user experience brand firm with offices in Memphis, TN and Portland, OR. A nationally-recognized speaker about web design and user experience, he has written a book, CSS for Print Designers, and serves on the Editorial Review Board for Smashing Magazine.

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JD Graffam wrote

Introducing Responsive Web Typography With FlowType.JS

While working for Simple Focus, a couple of our designers noticed how images always scaled perfectly. The line length of hypertext, on the other hand, changes based on its parent element’s width, which has a negative effect on readability. One of our designers asked, “wouldn’t it be nice, if text worked more like images?” and a few weeks later FlowType.JS was fully-developed and ready to be sent into the world. Here’s the process of how we got there. Read more…