A former public and media relations executive for Toys “R” Us, Sears and Kmart, and director of a PR/social media agency in New York called “Fresh Fluff.” He is currently Adjunct Professor at Wagner College in NYC, USA.
Every app tells a story. Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. For any app developer, conveying an app’s story at launch is critical. And just as important as promoting the story of your app is developing a story around the app that promotes the app’s story and that differentiates the app from its competitors. To that end, what follows is a story about storytelling for a storybook app!
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You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland.
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