Kat Neville is a freelance Canadian web designer (living in the UK) who is constantly coming up with too many ideas for new websites. She also loves arts and crafts, gardening and going on adventures.
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
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Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or fast-tracked to the company’s to-hire list.
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Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard.
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Your invoice should be prim and proper, so that you can get paid by your clients efficiently. While invoicing is not a fun task, it’s a necessary one: by keeping clients informed of your expectations, you will get paid punctually and reinforce your professionalism. After going over some best practices for creating invoices, we’ll review some great (and not so great) online invoicing tools, so that you can spend less time creating invoices and more time doing the things you love!
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Going to web conferences is a great opportunity to make new contacts and exchange business cards. Unfortunately, we have an industry filled with creative people who have no creative marketing for themselves. Sure, many have business cards, but one in a hundred have something really cool.
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The economy is bad. No one’s job is really 100% safe, so it’s time we all bucked up and got our recession bags packed (just in case!). Your portfolio is already gorgeous, but have you created a drool-worthy resume?
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