Author Michal Halperin Ben Zvi

Dr. Michal Halperin Ben Zvi is a UX researcher and Design Strategist specializing in engaging older users. She contributed to developing various digital platforms for health, banking, and government services and has collaborated with B to C companies like Medisafe, Simpy (ex. JoyTunes), and Moovit to enhance the engagement of older users. She is best known for her work on the National Guide “LOG IN”, which provides insights on designing digital products for older users (written on behalf of JDC and Israel National Digital Israel).