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Author Nadine Kintscher

1 article

Nadine is a Psychologist with a masters degree in Organisational Psychology who kickstarted her career at Sitback Solutions, a digital agency in Sydney that builds great websites and has an excellent UX team. Passionate about Service Design, User Experience and Human Factors she enjoys creating enjoyable experiences for others and getting to the bottom of tricky problems.

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Nadine Kintscher wrote

Combining UX Design And Psychology To Change User Behaviour

Besides creating the best conditions for users to complete their tasks, it’s important to map their motivation to convert their good intentions into tangible outcomes. When UX combines motivation with users’ ability and triggers, it gets easier to persuade them to perform an action. In this article, we’ll explain from a psychological perspective what drives behaviour, and we’ll share three tips on how you can use these insights along with UX best practices to change your users’ behaviour — and count on the formal model Fogg’s to help you structure research and design processes to ensure that users’ needs are considered. Read more…