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Author Sara Wachter-Boettcher

1 article

Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine and the author of Content Everywhere, a book about creating flexible, mobile-ready content. She also offers in-house workshops to clients like Trek Bicycles, The Bill & Melinda Gates Foundation, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.

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Sara Wachter-Boettcher wrote

Content Knowledge Is Power

Content knowledge isn’t just about ditching lorem ipsum in a couple of comps. When you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger because you’ll have realistic scenarios to design with and for. Today, we’re going to make existing content work for you, not against you. Read more…