As content strategist and industry blogger at Navigator Multimedia, Sarah Bauer foresees an exciting gold rush of writing opportunities for herself and others online. Currently working on an e-book aimed at helping small businesses get a start online, Sarah also enjoys writing music reviews and seeing as much live sound as possible while living in Vancouver. She blogs for Navigator here and wants to get more stuff over here.
Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.
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