Author Talke Hoppmann-Walton

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Dr. Talke Hoppmann-Walton has so far spent 18+ years getting to the bottom of user needs and pain points and figuring out how to build better digital products that create both user and business value. She has worked in various digital agencies in London and managed product design teams in global and regional roles across the PayPal business portfolio. With her last corporate-side role as the global Design Ops lead for PayPal, she founded UX, my dear in 2022 to help companies in their human digital transformation — human-first by design.

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Talke Hoppmann-Walton wrote

Building A User Segmentation Matrix To Foster Cross-Org Alignment

May 17, 2024 — Many organizations prioritize internal structures and services over customer-centricity, hindering effective decision-making. Through a case study, Talke Hoppmann-Walton advocates for a shift towards an outside-in perspective and proposes the use of a user segmentation matrix to foster alignment across departments and prioritize customer needs. Read more…