Yegor Gilyov is a product design leader specializing in complex B2B products, with twenty-five years of hands-on experience in the design industry. He champions clear conceptual models and rapid prototyping as the cornerstones of good design. Currently, as Chief UX Architect at Wrike, Yegor drives the conceptual design of one of the world’s leading collaborative work management platforms, used by over 20,000 companies worldwide. Before that, he co-founded Turbomilk, a studio dedicated to user interface design.
Ready to move beyond static mockups? Here is a practical, step-by-step guide to Intent Prototyping — a disciplined method that uses AI to turn your design intent (UI sketches, conceptual models, and user flows) directly into a live prototype, making it your primary canvas for ideation.
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Yegor Gilyov examines the problem of over-reliance on static high-fidelity mockups, which often leave the conceptual model and user flows dangerously underdeveloped. He then explores whether AI-powered prototyping is the answer, questioning whether the path forward is the popular “vibe coding” approach or a more structured, intent-driven approach.
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