Google Analytics is often on a “need to know” basis, but why not flip the script? Paul Scanlon shares how he wrote a GitHub Action that queries Google Analytics to automatically generate and post a top ten page views report to Slack, making it incredibly easy to track page performance and share insights with your team.
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Ever wondered what all those Google Analytics code snippets are for and why your marketing team regularly asks you to add a new one? For most web developers, their involvement with Google Analytics ends with just installing the base code for pageviews. In this article, Clara Buenconsejo will look at 5 features in Google Analytics that can help web developers and designers in making a better user experience on their website.
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Project goals, processes, and responsibilities should be clear to everyone on your team. Don’t focus on a unique design per se, unless that’s the main feature of your product, and collaborate with other designers whenever possible. When two people are thinking about the same problem, they will deliver better ideas. In this article, Boyan Kostov shares his story and lessons learned from redesigning a digital interior design shop.
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Marketing is not about guessing what your customers want; it’s about finding it yourself and offering them that one thing they need. Sometimes, you simply want to know what makes your page great in terms of design, layout and content structure. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. In this article, Adelina Țucă will show you why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site. Knowing what your users’ actions are when they land on your web pages could be something truly fascinating, and you can learn a lot from it.
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The performance and effectiveness of internal marketing campaigns should be assessed, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising. The problem is that UTM parameters are intended to be used in external campaigns. Unfortunately, they are not suitable for tracking internal campaigns. In this article, Christian Ebernickel will explain why you would corrupt your Google Analytics data when using UTM parameters for internal tracking purposes, as well as presenting the solution and including a precise description of all the necessary steps.
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Google decided to launch a war against interstitials that ruin the user experience. Any website found guilty of showing intrusive popups, banners or overlays will see its content demoted in Google’s mobile search results. In this article, Myriam Jessier explains what exactly is being penalized, what’s allowed, and some workarounds to help you cope with this new penalty.
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As the number of chart types and approaches keeps growing, the things are getting worse, and sometimes even top experts get confused with identifying the goals of one chart type or another. Stacked bar charts are often worthwhile and should be considered when the occasion demands. In this article, Vitaly Radionov explains why you should be careful when and where you use them.
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Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? If your resources are limited and you’re wondering if app indexing would deliver enough traffic and installations to justify the effort, our experience would suggest you should focus on web content instead. In this article, Bryson Meunier will take you through a case study for app indexing at our company, the results of which may surprise you.
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How do users interact with the app? What do they do in the app? In this article, Eduard Khorkov will compare some of the most popular mobile analytics systems. The process of adding analytics to an app involves consideration of many details, and his aim is to provide you with useful tips on implementing analytics. This information should help you find a mobile analytics system that fits your needs and should help you to properly implement it in your app.
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In this article, Alon Even will go over the importance of using visual mobile analytics to measure the user experience from day one, as well as provide examples and other insights, so that you can optimize your onboarding experience and increase your app’s retention rate. He will provide you with knowledge that you can apply to your own mobile app exploits, whether you are a developer or a mobile app publisher. While there is no magic bullet for creating a perfect onboarding experience, remaining focused and committed to monitoring your onboarding experience will get you further than any other strategy.
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