Knowing who your competitors are is pointless unless you do something with that information. Learn how to build your own competitive analysis matrix that organizes your collected information into useful, usable data. In this article, Amanda Short elaborates how you can start improving your mobile app today.
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We’re about to experience a private equity bust, or that VC’s are evil and investment will never work for your startup. Instead, entertain the thought that investment is not a silver bullet and shouldn’t be considered the ultimate goal of your new venture. There are plenty of prudent and diligent investors who can help to make your business a success, and likewise, there are many alternatives to equity capital that could work out better for you. In this article Michael Daniel will look into the chances your business has at rising to the heights of Uber and Airbnb, and explore some alternative avenues for raising capital and building your next brilliant idea.
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The way many of us create content-driven websites isn’t quite optimal, and we need to do something about it. When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul Boag explains why.
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There are a good number of benefits and reasons why you should consider integrating design workouts into your team. In this article, Arturas Leonovas shares some exercises which are worth trying out with your design team and get you all to train before the big game — together. Doing this at least once a month is a fun way for everyone to polish skills that they use every day. Not only that, the added benefit of team-building and knowledge-sharing will help everyone become the best versions of themselves.
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As software designers, your work deserves to be protected as much as any other author’s does. Thanks to headlines featuring big companies like Google and Oracle, copyright law is an often-discussed but frequently-misunderstood topic. This article was created specifically with software developers and designers in mind. Though this article Kimberly Bond will provide an overview, perhaps this information will be helpful to those of you who work each day to create and improve the software programs that enrich our lives.
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If you feel that your own confidential business information needs to be protected, a mutual NDA might be a great idea. It’s normal to feel a little intimidated when reviewing a legal document. However, NDAs are a part of life for developers. If you want to work for top clients, you will be asked to sign them. If you’re not sure whether to sign an NDA as a developer, Kimberly Bond will guide you to make an educated decision.
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Retrospectives and reflections allow you to codify what you’ve learned from experience, to document mistakes and avoid future ones, and to increase your potential to grow in the future. In this article, Victor Yocco will show you a few approaches that you and your team can immediately incorporate into your practice. He’ll walk through post-project retrospectives in this first article, and in a second article, Victor will present some lessons learned and researched-backed techniques that those who wish to engage in reflection can attempt to include in their routine.
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Success means many things to many people. However you choose to define success, it will require other people’s cooperation. It will involve landing the right job, winning the right kind of work and being able to charge enough money for your services. It would be great if that were all defined by the quality of your work, but it’s not. There is another factor at play here; your reputation. Think of reputation as a currency. A currency that you can spend to advance your career, win new clients or ensure projects run that little bit easier. It a currency that you can spend to achieve your version of success. People should respect ability, not reputation. But most clients don’t know what good looks like and so have to fall back on how other people talk about you.
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Most BFA and MFA programs don’t cover traditional business skills, and companies certainly aren’t investing in cross-functional training for creative professionals. McLean Donnelly shares his personal experience.
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The performance and effectiveness of internal marketing campaigns should be assessed, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising. The problem is that UTM parameters are intended to be used in external campaigns. Unfortunately, they are not suitable for tracking internal campaigns. In this article, Christian Ebernickel will explain why you would corrupt your Google Analytics data when using UTM parameters for internal tracking purposes, as well as presenting the solution and including a precise description of all the necessary steps.
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