What is the ideal product page? Who are we building this mobile website for? Putting together a mobile e-commerce website is a multidisciplinary task that encompasses business management, design, development and marketing. In this article, Lawrence Howlett will walk through all of the vital steps when planning a highly converting mobile e-commerce website.
Read more…
Writing a book is a scary experience. And when it is published, you can be certain of only one thing: You will be criticized. Paul Boag’s book Digital Adaptation will soon be officially released, and he knows a lot of people are going to disagree with what he has written. They are going to argue that he focuses too much on digital and its characteristics and its impact on business, when ultimately digital is just a tool. But… is it just a tool?
Read more…
What practical steps can you take to make your brand more approachable for mobile users? While general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone. Google Analytics offers a number of free features for incredibly detailed analysis of mobile activity, with the ability to easily compare to desktop activity.
Read more…
There are plenty of beginner tutorials, round-up posts, and code snippets, but few good places to go for more advanced, in-depth content about WordPress. In this section, we’re aiming for quality articles on intermediate-level topics, with an emphasis on developing smarter and faster sites, with the world’s most popular publishing platform. If you’re new to WordPress, we’ve got a series of tutorials lined up that will get you up to speed on techniques we’ll be exploring in future articles.
Read more…
There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up! Using the method outlined below, Paul Jarvis created a self-paced email course that had over 1,000 registrations in the first 24 hours, and almost 2,500 in the first week. There are other ways to do this using MailChimp, such as triggering the completion of a course with a URL, but this is how he did it.
Read more…
A “workaholic” is someone who is addicted to work. Soon, they neglect their family, friends, health, sometimes damaging them all irrevocably. Some people who work on the Web seem not only to disregard the dangers of workaholism, but to actively promote it. They see it as a badge of honor—but it’s a serious issue that can damage Web teams. In contrast, people who simply “work hard” do not expose themselves to such dangers.
Read more…
92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility and build brand awareness. Google has always tried to reward great content with high rankings, but today, thanks to improvements in its algorithm, Google is better able to actually do it.
Read more…
When a group wants to generate ideas, you assemble, spell out the basic ground rules for brainstorming and then have people yell out ideas one at a time. It’s a method chosen for ideation, but it is fraught with problems. Brainwriting is an easy alternative or a complement to face-to-face brainstorming, and it often yields more ideas in less time than traditional group brainstorming. In this article Chauncey Wilson will talk about this method!
Read more…
95% of downloaded apps are abandoned within a month and 26% of apps are only used once, and depending on the user, these abandoned apps are deleted or ignored, never to be opened again. Lyndon Cerejo’s app graveyard is the final resting place for apps that he has downloaded but have since left neglected. The following are lessons from his app graveyard that he keeps in mind when designing apps, and they might help you, too.
Read more…
Many large businesses had a chief electricity officer when electricity first started to power the industrial economy. Companies just couldn’t operate without power, but it wasn’t always that way. Over a decade after introducing electricity, many business leaders were still building factories by water, despite no longer needing it to power their machinery. They needed help integrating the new technology into their thinking and that is where the chief electricity officer came in.
Read more…
