CategoryBusiness

August 19, 2013 — A viral app is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing. But getting your app to spread faster than celebrity gossip requires strategizing a world of social interaction inside your app. Read more…

August 14, 2013 — What’s the point in creating a beautiful, valuable app if no one knows about it? Today we’ll focus on how to get a head start with email marketing by wrangling testers, staying in touch with users and successfully building hype for your app. Then, we’ll move on to how to announce the launch and measure results. While this article isn’t heavy on coding and development, you’ll find an assortment of practical suggestions that you can apply to your projects. Read more…

July 26, 2013 — We all make mistakes. Whether in our design and development work or just in life in general, we all do it. Thankfully, even the biggest mistakes carry valuable lessons. In this article, Jeremy Girard will share stories of some of the missteps he had made in the course of his career and the lessons he’d learned in the process. Read more…

July 18, 2013 — A digital strategy is not as intimidating as it sounds. It is just a document outlining how your client should handle the different aspects of digital from the website and mobile to email. It doesn’t need to cover everything in huge depth, but instead should establish some general approaches to these different areas. This post will provide you with a crash course on where to start and what kinds of things to include. I hope it proves useful. Read more…

July 12, 2013 — Part two of our journey is all about marketing. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it, but it turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store. Get out there and build something great! Read more…

July 4, 2013 — Jeremy Olson believes we learn much more from success than from failure, and that we have many shining lights in the app industry. By studying independent developers who have succeeded in the App Store again and again, he was able to learn the basic principles that he needed to succeed, and he hopes this article will help others do the same. Read more…

July 2, 2013 — Technology enabled us to do more, not less. Tools such as email enable us to communicate more, rather than make life easier. In fact, many people are now overwhelmed by the amount of email they receive. The trick is to process everything out of your inbox. Do that and I promise you will never look at email with the same horror again. Read more…

June 28, 2013 — Many of the posts Nathan Barry read for his first product launch didn’t help him very much. The marketing ideas were vague, or the advice didn’t apply to his tiny business. Now, having launched five new products in fewer than nine months, he turned product launches into a science. And while they never go perfectly, these ideas have helped him generate over $200,000 in revenue from online products, starting from scratch. Read more…

June 20, 2013 — This article features email templates for communicating with clients, superiors, teammates and the like. You can easily customize them. They balance firmness and tact, professionalism and friendliness. Read more…

June 11, 2013 — A front-end developer had just the few operations duties lumped into their role, and even then, many people chose to skip those steps. Alex Sexton thinks things are about to shift, and he’d (humbly) like to help guide that shift, because he thinks it’ll be great for the Web. Read more…