CategoryBusiness

June 28, 2013 — Many of the posts Nathan Barry read for his first product launch didn’t help him very much. The marketing ideas were vague, or the advice didn’t apply to his tiny business. Now, having launched five new products in fewer than nine months, he turned product launches into a science. And while they never go perfectly, these ideas have helped him generate over $200,000 in revenue from online products, starting from scratch. Read more…

June 20, 2013 — This article features email templates for communicating with clients, superiors, teammates and the like. You can easily customize them. They balance firmness and tact, professionalism and friendliness. Read more…

June 11, 2013 — A front-end developer had just the few operations duties lumped into their role, and even then, many people chose to skip those steps. Alex Sexton thinks things are about to shift, and he’d (humbly) like to help guide that shift, because he thinks it’ll be great for the Web. Read more…

April 8, 2013 — What can we do to make our email more engaging? People are exceedingly good at ignoring emails. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages. However we’ll happily read messages from families, friends or complete strangers. Why? Because these emails are full of personality. Read more…

April 5, 2013 — How can we, as Web designers, be equally well-versed in selling our clients on the value in supporting mobile devices every day, as being something in which they need to invest precious budget dollars? In this article, Mark Reeves will tell us a few things to take into account! Read more…

February 20, 2013 — The best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work. Our clients have their own needs that are shaped by their personalities and the political environments they work in. If we ignore that, then the best design in the world won’t mean a thing, because it will never see the light of day. Read more…

February 11, 2013 — Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Read more…

February 8, 2013 — It’s impossible, and even counterproductive, to try to predict and codify all potential instances of a brand’s current identity. Better to embrace executional variance in a smart way, by establishing loose parameters that nonetheless can create a familial feel for an otherwise very rich group of brand applications across media and across continents. Read more…

February 5, 2013 — Before you ever start coding, it’s essential that you “pop up” from the keyboard, and learn what your customers actually want to use and will pay for. In this article, Austin Gunter shares a process you can go through to find that out! Read more…

January 24, 2013 — For most creative professionals, this story is a familiar one: A client reaches out to you. They need a name, or a logo, or a website, or an app. Actually, they need it all together, and they need it all in a month — well, maybe a month and a half. Read more…