CategoryBusiness

July 23, 2021 — Word-of-mouth recommendation is an incredibly desirable way to win work. It requires zero marketing efforts and typically converts at a higher rate as your agency has been recommended. However, you should never rely on word of mouth alone. Many web design agencies consider it a badge of honor that they win work exclusively through word-of-mouth recommendations. In this article, Paul Boag explains why that is entirely the wrong attitude and what to do about it. Read more…

May 7, 2021 — A good management of your product records, i.e. all documents associated with your product — saves time, reduces anxiety, boosts onboarding and makes you ready for vacations or sudden leaves. All product specialists should know the basics. Of course, it would be easier for you to find, say, your July report for investors if everyone on the team named and structured their assets consistently. Let’s have a look at how to do that. Read more…

April 15, 2021 — If you’re an agency owner, you know that you need customers to grow. No matter how big your dreams are, customers are the lifeblood of your business. But you’re probably wondering — how do you attract quality, high-paying clients?Selling is key to growing your web design business, but it doesn’t have to be complicated! With clear goals, customer research, and proven closing techniques, anyone can find new clients. Read more…

March 30, 2021 — Choosing to use a new technology can often bring much desired productivity, security, and efficiency to a project. It is also fraught with risk and uncertainty. How and when to adopt a new technology for client projects is at the heart of leading a great agency. In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. Read more…

March 25, 2021 — How do we get media performance right while staying within performance budgets? In this article, Akshay Ranganath will take a look at the recent stats and data around performance budgets, video playback performance issues and some techniques and tools to address these issues. Having a performance budget as a standalone metric might not be of much help. That’s why we must correlate performance to organizational goals. Read more…

March 18, 2021 — The secret to growing a successful web design business is thinking of design as a service, not a product. When you focus on recurring revenue and sell to one targeted niche, you can grow a business faster than ever. In this two-part series, Stephen Roe shares the agency growth lessons we’ve learned. In this first part, we break down the pricing model that’s worked best for us and explain how to leverage it in your business. In the next article, we’ll share proven sales techniques you can use as you scale. Read more…

February 5, 2021 — Remote work is taking over the world, and the biggest obstacle remote teams face is emulating the natural communication that happens at the office. In this article, Obed Parlapiano shares his advice and tips on how to improve your team’s communication and productivity by creating habits and processes focused on improving collaboration. Read more…

January 22, 2021 — Saying no is a skill. Saying yes to the wrong freelance opportunities can lead you toward misery and burnout, and we could all probably improve how mindful we are about our work, partners, and clients. For hungry freelancers, it can be hard to turn work away. But in the long run, saying no to a project that’s a bad fit will make you a better freelancer. This article will help freelancers and consultants think critically about when to decline an opportunity or request and how to do so assertively but kindly. Read more…

January 7, 2021 — Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you want to give merchants a reason to install and use your Shopify app, there are four things you need to do. Read more…

October 13, 2020 — How can you convince your clients to make a faster (and easier) buy-in? Better serving citizens means improving a frustrating website experience — the primary way Californians access necessary services. With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases. Read more…