CategoryCase Studies

December 20, 2021 — How to improve Core Web Vitals, a Smashing Magazine case study on how we detected and fixed the bottlenecks, and how we ended up with green scores, all the way. Read more…

November 22, 2021 — Implementing a performance culture is very important. In this article, Dan Shappir shares which actions and processes the Wix team put in place in order to achieve dramatic improvements in the performance of websites built and hosted on their platform. Read more…

October 18, 2021 — Cumulative Layout Shift is one of the hardest core web vital to debug. In this article, we go through different tools to investigate CLS, when to use them(and when not), and solutions to some of the CLS issues we faced in our Next.js-based e-commerce website. Read more…

September 24, 2021 — We made the switch from a more traditional integrated e-commerce platform to a headless platform with Next.js. Here are the most important lessons learned while rebuilding a large e-commerce site with Next.js. Read more…

June 25, 2021 — A UX audit is a simple and efficient way to check whether design elements are performing their function. It’s also a good way to look at an existing design from a fresh perspective. This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX against Jakob Nielsen’s usability guidelines. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit. Read more…

May 17, 2021 — Google’s “Page Experience Update” will start rolling out in June. At first, sites that meet Core Web Vitals thresholds will have a minor ranking advantage in mobile search for all browsers. Search is important to any business, and this is the story of how Beau Hartshorne and his team at Instant Domain Search improved their Core Web Vitals scores. Plus, an open-source tool they’ve built along the way. Read more…

May 6, 2021 — When tackling a big refactor, what are the things you should focus on and what performance improvements can you expect? Dealing with themes for large platforms and CMS, legacy issues often become a bottleneck. In this article, Carson Shold discusses how his team improved the performance and organization of their Shopify themes, and improved maintainability along the way. Read more…

May 5, 2021 — This article showcases a case study of Bookaway’s landing page performance. It’s about a couple of things that Bookaway faced and Liran Cohen (as part of a company in the traveling industry) managed to optimize the pages, so that the HTML they send is smaller. Smaller HTML means less time for Google to download and process those long strings of text. Today you’ll see how taking care of the props you send to Next.js pages can make loading times and Web Vitals better. Read more…

April 15, 2021 — If you’re an agency owner, you know that you need customers to grow. No matter how big your dreams are, customers are the lifeblood of your business. But you’re probably wondering — how do you attract quality, high-paying clients?Selling is key to growing your web design business, but it doesn’t have to be complicated! With clear goals, customer research, and proven closing techniques, anyone can find new clients. Read more…

March 30, 2021 — Choosing to use a new technology can often bring much desired productivity, security, and efficiency to a project. It is also fraught with risk and uncertainty. How and when to adopt a new technology for client projects is at the heart of leading a great agency. In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. Read more…