CategoryClients

April 5, 2010 — I’ve been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don’t quit your day job until you have a solid plan in place, be prepared to market yourself, get to know your tax laws, etc etc etc. While this is all great advice, there are still some things that I feel people should have told me. Read more…

March 25, 2010 — Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or fast-tracked to the company’s to-hire list. Read more…

March 17, 2010 — So many articles explain how to design interfaces, design graphics and deal with clients. But one step in the Web development process is often skipped over or forgotten altogether: content planning. Read more…

March 2, 2010 — I had the opportunity to work with some very talented and highly experienced designers who all had made the jump from other design fields to the Web. It was there, as part of that training, that I learned about critiquing, both giving and receiving, through regular design reviews. Read more…

February 19, 2010 — As Web designers, we communicate and empathize for a living, putting ourselves in the position of users to design around their needs. Why, then, do we seem incapable of empathizing with our clients? Read more…

February 17, 2010 — Our readers have requested that Smashing Magazine conduct an interview with industry leaders on issues that are relevant to students and those just starting off in their design career. With the help of our panel of 16 designers, we’ll dispense advice that should help new designers get their career off to a promising start. Read more…

February 17, 2010 — Our readers have requested that Smashing Magazine conduct an interview with industry leaders on issues that are relevant to students and those just starting off in their design career. With the help of our panel of 16 designers, we’ll dispense advice that should help new designers get their career off to a promising start. Read more…

December 28, 2009 — I read somewhere that showing your client the full range of your creative ideas during a project is important, the rationale being that the client is entitled to see the ideas coming from the creative professional who they have hired and invested in. While this approach has some benefits, in some cases showing too many ideas is counter-productive to the natural flow of a project. Proof of how imaginative you are can be shown in other ways. Read more…

December 10, 2009 — GIFs of spinning @s on the “Contact us” page. Common usability mistakes for the sake of visual appeal. Splash pages. Fancy search box. No whitespace. (Links checked February/11/2017) Read more…

November 9, 2009 — A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this series of articles, we will explore ways in which designers can strategically promote themselves to get new clients. Securing new business by approaching companies can be a very challenging process, full of pitfalls. Here, we will look at 10 steps to impressing potential clients and avoiding the most common mistakes. Read more…