CategoryContent Strategy

August 7, 2012 — Do you think we talk about content a lot like the way we talk about money? Check out an excerpt of the essay “The Strategic Web Designer: How to Confidently Navigate the Web Design Process”, by Christopher Butler. Read more…

June 7, 2012 — The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend. Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news. The bad news? These tools are worthless if you don’t have license to use them. Read more…

May 19, 2012 — Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. Read more…

April 12, 2012 — Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency. Read more…

April 5, 2012 — You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland. Read more…

March 16, 2012 — Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Read more…

October 25, 2011 — Whatever type of website you operate, its success will probably hinge on your interaction with your audience. If executed well, one of the most effective tools can be a simple email. Read more…

August 18, 2011 — Thinking about using CSS in email newsletters? Find a few ideas on how to start coding email designs with improved readability and usability when viewed in Web, mobile and email desktop clients alike. Read more…

June 29, 2011 — Well crafted content its as important as design and programming. In this article, Brad Shorr shares his twelve years of experience in producing Web content to avoid content errors in a Web development project. Read more…

June 3, 2011 — If there’s one boiled-down, oversimplified thing you need to grasp about content strategy, it is this: know your audience. In this article, Allie Gray shares her advice for newcomers. Read more…