Saul Bass is a graphic design legend. Responsible for title sequences in films like North by Northwest and Anatomy of a Murder, as well as a number of iconic posters and brand logos over the years. His work, in the words of Martin Scorsese, “distilled the poetry of the modern, industrialized world.” Film credits, brand logos, posters… Saul did it all, and the principles that informed his work are just as valuable now as they were 50 years ago.
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Tooltips are powerful design patterns implemented to enhance the design experience by providing additional information precisely when users need it. The key to designing tooltips that fit seamlessly into the overall design is to plan for them early in the design process. Specifically, designing useful tooltips requires proper timing and proper implementation. In this article, Eric Olive will show you how to design tooltips that will amplify your mobile designs and explain where mobile tooltips are most effective.
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What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. In this article Marli Mesibov will answer those questions and identify what you as a content designer can do to make your chatbot successful. A poor chatbot simply says “I’m sorry, I don’t understand” on repeat (or worse “error”.) A good chatbot feels almost-human. Learn how to develop a chatbot that sounds human and engages people.
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2020 was anything but normal. The world has changed, and so has our role as designers. We never know what the future will bring, but ultimately we shape it, and we can contribute more positive change to the world than we often think we can. Consumers had their lives shaken up and many businesses experienced new challenges as well as opportunities thanks to the novel events of the year.
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When you’re working on a new project, what is more crucial than choosing the right features to develop? However, the exercise often turns into a spectacle of team voting. As a result, decisions change many times down the road. In thi article, Slava Shestopalov will talk about the pitfalls of popular prioritization techniques and approaches to reducing bias and disagreement.
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Today, Suzanne Scacca is going to look at “The Website Dilemma”. In other words, is it possible to build an authoritative, lead generating, high converting website without manipulating visitors into doing what you want? If you follow social media’s lead, they’re one and the same. If you’d prefer not to trade your customers’ well-being for profit, keep reading.
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Software and apps often solve very complex problems for businesses and consumers in the way of sales, marketing, finances, and so on. But offering a product that solves your users’ problems isn’t enough. If the UI is just as complex as the original problem, user churn is going to be high. Today, we’re going to look at some tips for designing a simple UI regardless of your solution’s complexity.
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Modern websites aren’t inseparable from screens any more. Between phone assistants, home speakers, and screen readers, more and more people are using the web without even looking at it. Websites need to evolve in kind. In the article, Frederickk O’Brien will try to break down what that means for websites going forward, what designers can do about it, and why this might finally be a leap forward to accessibility. More than two thirds of the web is inaccessible to those with visual impairments, after all. It’s time to make websites easy to talk to.
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Research is an essential part of creating good UX. We are often in roles where we interact with our users in order to collect data to inform our UX. We need to ensure our UX research is compliant with ethical standards of research conducted with humans. To do this, we need to have an awareness of potential ethical issues in research, training on how to conduct ethical research, and a systematic review of our research protocols to avoid potential ethical pitfalls.
In this article, Victor Yocco discusses some areas of ethical consideration for UX practitioners when conducting UX research, and explores potential solutions to preventing research from venturing into unethical territory.
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Do you like building relationships and exploring creative options? At Smashing, we are looking for a team member who’ll take good care of advertising and sponsorships across the range of everything we do at Smashing — from the magazine to our conferences. Interested? We’d love you to join us.
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