Your mobile website or PWA needs social proof to convince visitors to convert. Social proof comes in a variety of forms. But just because your client has amassed testimonials, case studies, client logos and partnership seals, doesn’t mean you should bog down your mobile site or PWA with all of them. Yes, visitors need to be given a reason to trust. But that shouldn’t come at the expense of their experience. With this guide, Suzanne Scacca will show you how to build social proof into the mobile experience the right way.
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Why do humans only have to use this powerful invention to solve business-related issues? Why can’t we think a little more like Duchamp and use this ‘all-powerful’ technology to solve one of the scariest problems that mankind has ever faced? Climate change is a complex problem that cannot be solved with a swift flick of a biodegradable, magic wand. But certain environmental issues can be solved with the right code. That’s where you come in.
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In this fourth instalment of Inspired Design Decisions, Andy Clarke will teach you about Alexey Brodovitch, one of the most influential art directors of the twentieth century. Andy will teach you about Brodovitch’s iconic work and show you how to apply some of his design techniques to the work you make for the web. In this article, you’ll learn how scattering images will fill your designs with movement. Andy will teach you how to mirror pictures and text, and how to carve text into shapes using CSS Shapes.
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In this third instalment of Inspired Design Decisions, Andy Clarke will teach you how to use frameworks to create layouts as engaging as in the well-known Ernest Journal. All it takes is an understanding of layout design and imagination. Curiosity keeps a creative mind open to new possibilities, and that’s what Ernest Journal magazine — the inspiration for this issue — is all about. Ernest Journal’s design is successful because although each article has its own distinctive elements which connect the visual style with the content, those articles use a consistent grid system and foundation styles.
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In this second installment of Inspired Design Decisions, Andy Clarke will teach you how to expand your repertoire of layouts by combining more than one grid into a compound grid. This article will change the way you think about designing with grids.
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Social media communication is unlike any other. It’s abbreviated. It’s personal. And it’s driven by visuals. Doesn’t that sound a lot like what a mobile website or PWA would benefit from? As you look for ways to improve engagement rates with your designs, consider weaving some social media-inspired elements into them. In this article, Suzanne Scacca talks about drawing inspiration from the abbreviated way in which we talk to others there. After all, mobile websites, PWAs, and native apps give us very little space to tell a story and engage an audience with it. Adopting a social media-inspired design would be helpful in quickly getting our message across on mobile screens.
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Prospective clients are not easy to say “yes” to. You worry that your profit margins will be slim — if you end up making any money at all. But what if there were a site builder solution built specifically for that purpose? In this article, Suzanne Scacca will tell you eberything about Sitejet. With Sitejet, you’ll be able to easily collaborate with your team and customers to build, manage and launch websites in record-time. If you’ve ever felt bad about turning away small businesses, Sitejet makes it possible for you to start saying “yes” to them.
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Through this unique “Inspired design decisions” series of article and webinars, Andy Clarke will change that. In the first edition of Inspired Design Decisions, Andy will “Say hello to skinny columns,” a technique which adds one extra narrow column to an otherwise conventional column grid. He explains how to design with, then implement skinny columns using meaningful markup and efficient CSS. He also explains how to design using modular grids to fill your designs with energy.
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Does the word “influencer” make you cringe? If you’re paying attention to the right ones (i.e. digital influencers), you’ll find that their websites actually have some very valuable lessons for web designers. In this article, Suzanne Scacca will show you some of the tricks they use to establish authority through design. This post is about giving your website the same kind of clout as a digital influencer — and using that perceived expert status to consistently maintain high levels of traffic, engagement and referrals.
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