Jesse Friedman has spent nearly a decade trying to create scalable, predictably insightful, inspirational environments. he has led creative teams in these environments, and is currently doing it as the Director of Web Interface and Development at Astonish. What follows is what Jesse has found to help his team harness inspiration effectively.
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We have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface. Whether or not a designer calls him or herself a product designer is beside the point; to remain relevant, they need to master these new user-centered values and processes.
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Adobe’s InDesign page-layout application has been made faster and more feature-rich with each iteration. But even the best applications lack some features. Luckily, Adobe realized this and opened the doors to allow designers to expand this set of tools through plugins. In this article, we’ve put together a small collection to show a bit of what InDesign can do.
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Your typography helps to create an experience for users before they’ve even read a word or clicked a button. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does. It establishes a mode of communication and, in turn, the personality of the website. The choice of typeface will determine how people respond to your website. The following websites have very distinct personalities, largely established by the typography.
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“Cool” is a rather ambiguous term, and means different things to different people. But when working with data, the term “cool” is often directly juxtaposed with common charts and written off as “boring.” The emphasis on the instant visual appeal of an infographic over the clarity of the presentation of data is a troubling trend that plagues the modern incarnation of the infographic.
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A digital strategy is not as intimidating as it sounds. It is just a document outlining how your client should handle the different aspects of digital from the website and mobile to email. It doesn’t need to cover everything in huge depth, but instead should establish some general approaches to these different areas. This post will provide you with a crash course on where to start and what kinds of things to include. I hope it proves useful.
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The flat interface style is the manifestation of a desire for greater authenticity in design. The Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we’re seeing the same desire for authenticity manifest itself in the “flat” trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design.
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In her career as a freelance illustrator, map-making has become a favorite specialty of Laura Coyle. With each map assignment, she virtually travels across the globe, visiting places she’ve never been. Her maps (created in Adobe Illustrator), are designed to appear next to magazine stories about trips to faraway places, or about the best restaurants in a nearby neighborhood.
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When people visit your website, you want it to stand out from the crowd, to be memorable. It is a reflection of the person or organization behind it. You want people to come back and use your website or get in touch with you. It has to be innovative yet functional. Ask yourself, what would make life easier for your user?
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In this article, Martin Gittins will explore the idea of consciously restricting yourself to a set of core tools that you know, love and trust, so that you don’t get overwhelmed by the staggering array of resources and options available to designers. You should know what your most precious tools are, and keep a portable set close at hand.
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