We’ve collected more than 100 best practices for designing modern websites, from blogs to portfolios, covering everything from CSS and coding to images, graphics, and typography. Along with the practices themselves are resources for more information and examples of the practices themselves to help you visualize what we’re talking about.
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Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.
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You’ve likely heard the phrase “form follows function,” but have you really thought about what it means or what it implies about Web design? On the surface, “form follows function” seems to make a lot of sense. The way something looks should be determined by its purpose. Is this really true? Does the phrase hold up upon deeper inspection? requirements](https://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functional-design/).
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A Pattern Language is a book about architecture that was written in the 1970s, before the Web as we know it was even conceived. But the book provides hundreds of valuable patterns for community planning and architectural design, many of which can easily be applied to online communities and social networking websites.
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It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before.
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The design profession is full of happy folks, and understanding why so many designers enjoy their work is not hard. But not all are so happy. If you’re not careful, the joy of getting paid to pursue your passion can be tainted by the less joyous realities of the professional world. You see, no matter how skilled you are as a designer, unless you are equally prepared in professional matters, your prospects will be limited and your circumstances compromised. This is true whether you work freelance, for an agency or in-house with a company.
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Running an e-commerce website is a never-ending task, from trying to squeeze that extra bit of conversion rate out of the check-out page to figuring out which referrers give you the best traffic. There’s also a plethora of tools out there to help you achieve your goals. But which ones do what, and why should you use some of them? This article introduces some of these tools and offers a tip or two on how to use them.
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Although much valuable information for all sorts of web and print professionals can be found online, it is often difficult to weed through all the noise and find good quality content. I believe it’s vital that professionals in different creative fields supplement their online learning and research through well-edited and high-quality print publications.
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The way you express yourself with words is a crucial extension of your creative identity. Professional designers are usually busy focusing on the visual aspects of their craft, but visual arts and literary arts collide and coincide regularly. The two fields meet not just in typography, but also in press releases, social networking communication, slogans, promotional materials, ‘About Me’ pages, marketing strategies, and every single pitch, contract, and email you’ve ever sent to a client.
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The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.
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