Email is a great tool for, first, acquiring leads from a website and, later, converting and retaining them. But just as you now approach web design with a mobile-first mentality, the same switch should occur as you design email marketing campaigns for your clients. If users are more likely to open email on mobile and we know that opened emails convert at a higher rate than those that go unopened, wouldn’t it make sense for designers to prioritize the mobile experience when designing emails? In this article, Suzanne Scacca brings you some facts and tips you need to know for designing mobile-first emails.
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With modern email service providers, it’s easier than ever to create a first-class transactional email experience for your users, but, for most of us, the challenge lies in the fact that you don’t know what you don’t know. If you’re sending transactional email for your application, you’ve probably got the basics down, but you may be missing out on some of the more advanced best practices without even knowing it. With this guide, Garrett Dimon will help you make sure that you haven’t overlooked anything and aren’t unwittingly doing something wrong that could be hurting your delivery or user experience for your recipients.
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Emails have transformed from being an ordinary text-based personal communication tool into a future-proof marketing channel. How can we create email marketing campaigns that convert? Well, one of the most important things to keep in mind is to create a good user experience so that subscribers look forward to receiving your emails. In this article, Jaymin Bhuptani will show you the best practices to follow for all email clients, as well as advanced techniques you can include for email clients that support interactive elements.
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Using customer journey mapping to map your campaigns can not only turn out to be a huge timesaver, but a well of insights, too. In this article, Yuri Vedenin shares his experience with CJM and how UXPressia was able to achieve a 40% open rate in their email campaign.
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Two years ago, The Russian ruble’s exchange rate slumped, and Andrew Sumin and his team had to take a look at what email consists of. At the time, they didn’t have file deduplication in place, but they estimated that it could shrink the total storage size by 36%, because many users receive the same messages, such as price lists from online stores and newsletters from social networks that contain images and so on. In this article, he will describe how he implemented a deduplication system under the guidance of PSIAlt.
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Creating responsive email is not an easy task. If you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. There are a few techniques out there to help email developers. You might be familiar with some of them, such as the hybrid approach, the mobile-first approach or even the Fab Four technique by HTeuMeuLeu. But because of the reasons stated earlier, and especially the lack of a standard, none of these techniques will enable you to tame all email clients at once.
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Email design and development is a beast. Email client vendors haven’t been as progressive as web browser vendors in adopting new standards. Not much has changed in email design. In fact, it has gotten worse. With the introduction of mobile devices and more and more email clients, we have even more caveats to deal with when building HTML email. In this article, Lee Munroe brings you an insight into the world of building and sending email, and a couple of code snippets and resources that are sure to add some hours back into your life.
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Using the data from over 22 billion email subscribers, we determined what designers should prioritize when creating an email newsletter, both this year and beyond. Which email clients and platforms should we be supporting now? Should we learn all of the email workarounds or just use existing builders and frameworks? In this article, Ros Hodgekiss will interpret the numbers from her “Email Marketing Trends” report to help designers like you make informed decisions about what works and what doesn’t in email newsletters.
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Email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming. By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease. Incorporating a modular approach and a custom framework into your email workflow can lead to increased productivity and make it easier for you to iterate on your designs. You will have to make an initial investment of time to get everything up and running, but the result will improve your designs, the customer experience and your engagement rates, leading to happier customers and increased revenue.
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There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up! Using the method outlined below, Paul Jarvis created a self-paced email course that had over 1,000 registrations in the first 24 hours, and almost 2,500 in the first week. There are other ways to do this using MailChimp, such as triggering the completion of a course with a URL, but this is how he did it.
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