Film credits, brand logos, posters… Saul Bass did it all, and the principles that informed his work are just as valuable now as they were 50 years ago.
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We’re taught to communicate with words. We write essays, prepare speeches, and take written notes. But words aren’t always the best option for conveying information and ideas. Sometimes the best way to tell stories is through thoughtfully crafted visuals, not long paragraphs of text.
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After 12 inspiring articles, Andy Clarke draws his Inspired Design Decisions series to a close by explaining how studying the work of Bradbury Thompson — one of the masters of 20th Century graphic — will teach you how to combine graphic and typographical elements with innovative layouts to create stunning designs for the web. In this final article, Andy brings together lessons from all his previous articles to teach you about choosing color palettes, working with compound and modular grids, and designing graphical and readable typography. If you’ve skipped any of the articles in this series, you definitely won’t want to miss this one.
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Emmett McBain was a Black American graphic designer whose work had a remarkable impact on the representation of Black Americans in advertising. He co-founded what became the biggest Black-owned agency in the USA. McBain designed almost 75 record covers by the time he was 24, and in the penultimate of his Inspired Design Decisions series, Andy Clarke will explain how his work can inspire what we design for the web.
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In the tenth issue of Inspired Design Decisions, Andy Clarke will explain how Giovanni Pintori — the Italian graphic designer best known for his work with Olivetti — can inspire design for the web with his distinctive use of color and shape. Andy will teach you how to use color to attract attention and then to lead someone’s eye around a design. He’ll discuss how a minimal color palette can act as a guide, helping people through a design, and how lines and shapes add structure and style.
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Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to tackle the lofty request of logo design when a client brings it to you?
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These days, product companies seem more interested in refining interfaces and simplifying user experiences. In this ninth issue of Inspired Design Decisions, Andy Clarke will explain how studying the work of Max Huber — one of the less well known but most distinguished Swiss designers — will teach you how to turn mundane subjects into exciting visual communication.
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In this eighth issue of Inspired Design Decisions, Andy Clarke will explain how learning about American graphic designer and typographer Herb Lubalin has transformed his approach to typography on the web. How can we combine elements to develop powerful headers and calls to action? How do we use pre-formatted HTML text, and the text element in SVG for precise control over type? How can we optimise SVGs and make SVG text accessible? In this article, we’ll explore just that.
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We use language as a tool for communication with other people. Writers use words to communicate with their readers, while designers use visual language to communicate with their users. Fonts, colors, shapes, visual elements such as icons — those are elements of design language. Effective design language streamlines communication. A robust visual design language is the cornerstone of good design. In this article, Gleb Kuznetsov will show you how the team at Fantasy approached designing a mobile OS for Huawei.
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In this seventh instalment of Inspired Design Decisions, Andy Clarke will explore how American art director and graphic designer Otto Storch inspires his designs for the web. How do we use CSS Shapes to go beyond basic shapes to add energy to our designs? How do we use rotations on text for extra impact? How can we use mirroring and reflections to add interest to a design? In this article, we’ll explore just that.
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