CategoryOptimization

February 23, 2026 — Every high-resolution hero image, autoplay video, and complex JavaScript animation carries a cost. Sustainable UX challenges the era of “unlimited pixels” and reframes performance as responsibility. In 2026, truly sophisticated design is defined not by how much it adds, but by how thoughtfully it reduces its footprint. Read more…

November 11, 2025 — There are lots of tips for improving your website performance. But even if you follow all of the advice, are you able to maintain an optimized site? And are you targeting the right pages? Matt Zeunert outlines an effective strategy for web performance optimization and explains the roles that different types of data play in it. Read more…

September 18, 2025 — As responsible digital professionals, we are becoming increasingly aware of the environmental impact of our work and need to find effective and pragmatic ways to reduce it. James Chudley shares a new decarbonising approach that will help you to minimise the environmental impact of your website, benefiting people, profit, purpose, performance, and the planet. Read more…

August 26, 2025 — Progressive Web Apps (PWAs) are a great way to make apps built for the web feel native, but in moving away from a browser environment, we can introduce usability issues. This article covers how we can modify our app depending on what display mode is applied to mitigate these issues. Read more…

May 28, 2025 — The web is mired in a struggle to eliminate third-party cookies, with the World Wide Web Consortium Technical Architecture Group leading the charge. But there are obstacles preventing this from happening, and, as a result, many essential web features continue to rely on cookies to function properly. That’s why detecting third-party cookie blocking isn’t just good technical hygiene but a frontline defense for user experience. Read more…

March 6, 2025 — Struggling with slow Largest Contentful Paint (LCP)? Newly introduced by Google, LCP subparts help you pinpoint where page load delays come from. Now, in the Chrome UX Report, this data provides real visitor insights to speed up your site and boost rankings. Matt Zeunert unpacks what LCP subparts are, what they mean for your website speed, and how you can measure them. Read more…

February 12, 2025 — Optimizing web performance means looking beyond surface-level metrics. Time to First Byte (TTFB) is crucial, but improving it requires more than tweaking server response time. Matt Zeunert breaks down what TTFB is, what causes its poor score, and why reducing server response time alone isn’t enough for optimization and often won’t be the most impactful change you can make to your website. Read more…

January 9, 2025 — We know that browsers do all sorts of different things under the hood. One of those things is the way they not only fetch resources like images and scripts from the server but how they prioritize those resources. Chrome and Safari have implemented a “Tight Mode” that constrains which resources are loaded and in what order, but they each take drastically different approaches to it. With so little information about Tight Mode available, this article attempts a high-level explanation of what it is, what triggers it, and how it is treated differently in major browsers. Read more…

November 5, 2024 — Feeling good with your Lighthouse score of 100%? You should! But you should also know that you’re only looking at part of the performance picture. Learn how Lighthouse scores are measured differently than other tools, the impact that has on measuring performance metrics, and why you need real-user monitoring for a complete picture. Read more…

May 28, 2024 — Application frameworks have built whole ecosystems on top of them. Let’s take a closer look at serverless platforms such as Netlify’s Platform Primitives and explore how they can increase our productivity with a serverless fullstack experience. Read more…