What do data-driven personas look like, and how do you make one? Creating personas based on actual user data is a great way to build internal consensus, improve your product’s UX, and make your design team more effective. But it is a challenging project that takes time and dedication. In this article, Tim Noetzel will show you how to create and use data-driven personas to improve your design process.
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Designers tend to get lost in the details until they have everything mapped out. This is not recommended, as the design process is an iterative one. By establishing a high-level process to kick off the design phase of your projects you can work more efficiently to get a clear framework in place. Focus on establishing a clear design direction, and some clear user goals, before getting into the details. In this guide, Christopher Murphy will help you stay on track.
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Generally speaking, writing a requirements document is mostly about conveying your vision to the rest of the team. In this article, Eduard Khorkov will outline the most common approaches to writing requirements documents. You will learn the basic steps of writing mobile application requirements and what a good requirements document looks like. Eduard will create two documents: a PDF with user stories and wireframes, and a screen map that complements the PDF. Together, they describe in detail what features the application should have.
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As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns. In this article, Lassi Liikkanen illustrates the power of machine learning through the applications of detection, prediction and generation. To help you get started, he has included two non-technical questions that will help with assessing whether your task is ready to be learned by a machine.
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How exactly does one make a “good” app icon? A beautiful, identifiable and memorable app icon can have a huge impact on the popularity and success of the app. In this article, Michael Flarup has put together some tips and advice to guide you on your way to designing great app icons. He’s been designing, making resources and giving talks about icon design for the past couple of years. In this article, and in the video at the end, he’ll sum up what he’s learned about this amazing craft.
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Digital products are getting more and more complex. In this article, Yury Vetrov explains why we need to support more platforms, tweak usage scenarios for more user segments, and hypothesize more. Our industry has both high- and low-skilled designers, and it will be easy for algorithms to replace the latter. However, those who can follow and break rules when necessary will find magical new tools and possibilities.
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In this article, Kyle Cassidy shares his thoughts and experiences on how lean thinking helped to instill efficiencies within his UX design process. For clients undertaking multiple projects, the lack of consistent wireframe deliverables was confusing and disorientating, with the client having to remember multiple URLs and logins while also learning how to navigate the various outputs. Many routine tasks were unnecessarily repeated across multiple projects. It was clear that they needed to establish some rules and guidelines to create a more cohesive approach. They needed to set a new direction, and now was the time to start.
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How do you go about designing an app? Michael Flarup brings you an article about just that. A top level, somewhat simplified, and very honest overview of the steps involved in designing an app. This is an account of how most of the apps I work on are born, complete with shameless links to the tools he uses. Now when people think of ‘designing’ something, their thoughts often circle around the visual aspects of a product. Pixel pushing in Photoshop or laying grids in Sketch, but that’s a common misconception. Design, in the context of this article, covers the entire process. It is every deliberate action meant to produce something. The truth is that from the moment you get an idea, you are designing.
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Most of us carry the dead weight of an undefined process. We’re too passive, or ignorant, or foolish, or dismissive, or proud when it comes to our workflow. And that’s where we lose. Being ignorant of our process is to be ignorant of how long things really take, or where opportunities for improvement, in skill or outcome, are hidden. In all this we lose control of our intellectual and creative growth, letting too many opportunities slip to become the designers (or developers or writers) we aspire to be. In this article, Alexander Charchar will show you how to master your time and schedule, and how to have more control to make more (and better) choices.
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DAU (noun) Daily active users. Hip-hop (noun) If you got to ask, you ain’t got it. In this article, Benjamin Hersh will talk about the unique challenges of designing a hip-hop app as he led design for one of the few successful apps in that space. Benjamin will share insights from his research and design process, and the lessons he and his team learned about the DAU of hip hop. This is not strictly an article about technical innovations. Benjamin’s focus is how an awareness of complex cultural issues can be critical for good app design.
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